Gold at PROMO! Awards

20 Sep 2017



Great night for Drug Free Kids Canada and FCB/SIX at the PROMO! Awards last night, as our work took home three big medals across three tough categories:

Most Innovative Idea or Concept – Gold
Best Digital Marketing Campaign – Silver
Best Use of Online Video – Silver

“This campaign was celebrated for its effective use of digital and data, creating a mechanism that allowed text messages to be sent to teens (from their parents) while they watched a PSA about driving under the influence of marijuana. Here’s the kicker: the messages were sent to teens at the exact same time as the characters in the film, right after they got into a car accident.”

The PROMO! Awards celebrate “breakthrough creative, strategic brilliance and outstanding results in the experiential and brand activation space.”